X Close Project
Challenge: Mister Rogers Neighborhood is one of the country's best known brands, with millions of trusting viewers. How do you leverage the brand without diluting its credibility and power? In addition, how do you leverage the inventory of television shows in other venues.
Solution: Droz has worked with FCI, the parent company for over 20 years, developing promotional and training materials. We conceptualized and designed the first mail order catalog, the company's press materials, and their quarterly publications. In addition, we designed and coordinated the production of their training programs that leverage the TV show in home day-care situations and other venues.
Results: Now, viewers can purchase books, puppets and other branded products, and home day-care providers and thousands of others who deal with young children have a broad range of training options to consider.