Expand Your Brandwidth

TM

Expand Your Brandwidth

TM

 

Challenge: CDS, a private K-8 parochial school, faced decling enrollment and increased competition for students and quality faculty. Although it had many strengths, they had not been articulated. In addition, its communications materials, prepared in-house, were inconsistent and dated. A clear differentiation strategy was needed.

 

Solution: Building on its existing brand equity, Droz created a new brand name, Community Day, and accompanying logo representing the school's mascot, the Lion. In addition, a differentiating tag line, Making Each Day Matter, expressed a new vision that gave added meaning to its cirriculum and programming. The new brand was integrated into a website, a flexible, on-demand collateral system and a variety of applications such as interior signage and apparel.

 

Results: The new brand helped to create a revitalized "Community," where students and faculty became more connected and vocal about the benefits of attending the school. Enrollment applications increased and a new spirit of cooperation is evident. In addition, in-house publications are produced and delivered online, with increased ease of use, speed of completion and lower cost.

Community Day School

Making Each Day Matter

 

Industry

Education

 

Services

Advertising, Branding, Collateral, Strategy, Web

 

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